Demand Generation Lead

San Francisco, CA

Assembled is building the operating system for support teams. Today, our workforce management product helps some of the most customer-centric brands (Stripe, Betterment, and Everlane, to name a few) deliver responsive and empathetic customer experiences. We’re looking for a natural builder who is fearless, strategic, and ready to show others how it’s done. To start, we’d love for you to be the one who builds out our paid programs, lifecycle strategy, and SEO roadmap - in some cases, from scratch. Ideally, you’re someone who feels confident running acquisition programs at scale, but you’re also looking to step into other areas of marketing, including product marketing, content, and more. Basically, are you a growth expert who’s ready to do a little of everything?

Responsibilities

Build and execute a multi-channel demand generation strategy to help supercharge our growth, including owning budget, forecasting, channel strategy, experimentation, and more.
Create smart, impactful, and persona-relevant campaigns for all aspects of the buyer journey.
Help define a coordinated, complementary strategy for inbound and outbound marketing in coordination with your Sales counterparts.
Establish funnel discipline through solid reporting and/or dashboards, pipeline reviews, and a solid grasp on marketing tech stacks and attribution models.
Help build out a diverse, multi-faceted, and high-performing marketing team.
Play a critical role in shaping the overall marketing strategy - this will be a fun one!

About You

You're resourceful at your core. This means thriving in uncertainty, showing grit in the face of roadblocks, and finding new, better ways to get the job done.
You have at least 5 years of having seen it before, having done it before, and knowing how to hit growth goals with the budget, channels, and tactics at your disposal.
You’re not just data-driven - you’re data-obsessed. You’re comfortable and confident making decisions big and small based on data, trends, and, well, your gut.
You’re a people-person who can flex in collaboration with any kind of team, including Sales, Product, and Customer Success and Support. You have a history of rock-solid cross-functional relationships.
You’re motivated by the customer, what they need, and how they use our product. You know how to leverage your understanding of the buyer and user journey to capture more customers.
You’re familiar with and have strong opinions on the ideal marketing tech stack.
You're excited about having a positive impact on customer support teams. Knowledge about or experience in this world isn’t required, but it is welcome!
You’re a kind, collaborative, empathetic, and flexible person who is down to get in the boat and help us row!

We look forward to hearing from you.

Please email us at careers@assembled.com with a bit about yourself and why you're interested in working together.