Recently, I ordered a pair of shoes online — and you probably know where this is going. They were supposed to arrive in late March. Four weeks later? Still nothing. When I reached out to customer support, I got stuck in a chatbot loop: "Your order is on the way!" — no option to transfer, no human in sight. After several emails back and forth, I’m still waiting for a refund.
We’ve all had some version of this experience. And the truth is, these moments break trust — not because agents don’t care, but because the systems around them make it almost impossible to deliver the service customers expect.
The good news? The technology to fix this — to route smarter, respond faster, and empower both agents and customers — is finally within reach.
Which means the real question for workforce management (WFM) teams isn’t if change is coming. It’s how to adapt — and how to lead.
The pressure on workforce management teams has never been higher
Support leaders today are being asked to do more with the same — or even less. Faster response times, more channels, deeper empathy — all while holding headcount flat and staying within tighter budgets.
For workforce management teams, that pressure is intense. You’re the ones responsible for making the day run, balancing service levels with agent well-being, and ensuring everything holds together when unexpected spikes or staffing changes hit. And behind the scenes, it’s messy: constant reforecasting, last-minute schedule adjustments, endless spreadsheets, and far too little time for proactive planning or coaching.
Instead of leading operations strategically, too many WFM teams are stuck in triage mode — reacting to the latest fire drill, context-switching between tools, and scrambling to hold the plan together. The gap between what customers expect and what support teams are prepared for keeps widening, and WFM teams are the ones caught in the middle.
This isn’t just a stressful way to work. Over time, it’s unsustainable — for teams, for customers, and for the business.
The wrong way to think about AI
If you’ve been in any leadership meeting lately, you’ve probably heard some version of the question: "What’s our plan for AI?" And if you’re anything like the WFM teams I work with, that question might have sparked some unease.
There’s a lot of hype around AI right now. Headlines promise magic: fully automated support, agent-free operations, endless cost savings with no tradeoffs. But workforce managers know better. You’ve seen this movie before — big claims, vague outcomes, and tools that don’t hold up in real life.
Sometimes, leadership chases the idea of AI without a clear plan for where — or how — it’s actually supposed to help. They want the results (“faster, cheaper, better!”) without always understanding the operational realities it takes to get there.
That tension is real. On one side, you have the people making the budget decisions, excited by the promise of savings. On the other, you have the people running the day-to-day — the ones who know just how complex and human support operations really are.
It’s frustrating, and it’s understandable. But it’s also a signal. In workforce management, we can’t afford to think about AI the wrong way. It’s not a magic solution, and it’s not a threat to your role. It’s a tool — and like any tool, it’s only useful if it’s grounded in the reality of the work it’s meant to support.
The right way to think about AI
AI isn’t here to replace workforce managers. It’s here to equip them.
If the last few years have taught us anything, it’s that fully removing humans from support — from planning, staffing, scheduling — simply doesn’t work. Customers notice. Agents notice. Performance suffers.
The best support teams aren’t using AI to cut people out. They’re using it to cut the busywork out. Think about the last time you had to monitor a spike in real time, adjust a day-of schedule, manually update reports, or send the same Slack reminders over and over again. That’s not strategic work — that's humans doing the kind of repetitive tasks that technology should be handling.
This is where AI can make a real difference. Not by making decisions for you, and not by replacing your judgment, but by surfacing what matters, flagging early signs of drift, and teeing up the next right move — so you can spend more time leading.
The way I think about it: AI should work like a great copilot. You’re still flying the ship. You’re still steering through the turbulence. AI is the R2-D2 in your cockpit — highlighting risks, offering options, making the hard parts lighter without taking away your control.
And that’s the real promise. Not "hands-off automation." Not "agent-free support." But less firefighting. More orchestration. Less busywork. More impact.
What leading WFM teams are already doing
The good news is that some workforce management teams aren’t waiting for a massive AI transformation to get started. They’re finding real, practical ways to use automation today — and not by replacing people, but by making their teams more effective.
One large financial institution I work with, for example, isn’t focused on automation for automation’s sake. They’re focused on strategic leverage. With a team of over 5,000 agents and complex labor laws to navigate, saving time on manual tasks isn’t just about efficiency. It’s about re-allocating that time toward better forecasting, more proactive planning, and deeper coaching. They’re not removing the human element — they’re making space for it.
Another example comes from one of the world’s largest food delivery apps. They looked at the bottlenecks managers were facing and found simple, targeted opportunities to automate. First, they made adherence data visible directly to agents, which led to a 10% boost in adherence — without adding new tools or headcount. Then, they introduced automated Slack notifications that alert agents when their schedules change or when they’ve been out of adherence for more than five minutes. In just three months, those alerts saved an estimated 100+ days of WFM time.
None of these changes required a massive technology overhaul. They started small, solved for specific pain points, and built momentum from there. That’s the right instinct: not waiting for a grand transformation, but looking for the repetitive, tedious work that could — and should — be made easier.
The teams finding real value from AI today aren’t just adopting new tools. They’re pushing their vendors — including us — to deliver more. I work closely with a strategy and operations leader at a major tech company who didn’t grow up in WFM. She’s not interested in the complexity behind the scenes; she’s focused on results. She wants her team spending time on staffing strategies for product launches, not rescheduling lunch breaks. Every time we meet, she pushes us to make the tools better, faster, and less manual — because she knows her team’s time is too valuable to waste.
And honestly? She’s right. That’s the work that matters.
How workforce management teams can get started
If there’s one pattern that stands out among the teams seeing real results, it’s this: they didn’t wait for a massive transformation initiative to start using AI. They didn’t spend six months building a perfect strategy or a huge budget proposal. They picked a pain point and asked, "Could this be better?"
That’s the simplest and smartest way to start.
If you’re wondering how to bring AI or automation into your own WFM work, here’s what I’d suggest:
Start small. Look for the daily tasks that are repetitive and rule-based — the ones that drain your time without requiring real judgment. Automating a single report, a single notification, or a single scheduling workflow can free up hours every week.
Focus on leverage, not replacement. The goal isn’t to replace people or cut corners. It’s to move your team’s energy up the value chain — from manually moving shifts around to analyzing trends, forecasting smarter, and leading more proactively.
Push your vendors. If the tools you’re using today aren’t helping you automate the tedious parts of your job, ask for more. Your time is valuable. Your team’s creativity is valuable. You should expect your vendors to help you focus it where it matters most.
You don’t need a six-figure AI budget or a massive overhaul. You just need to identify the places where your team is stuck in manual mode — and start there.
Because every hour you get back from firefighting is an hour you can invest in what makes a real difference: better planning, stronger teams, and better customer experiences.
The future is human — just better equipped
The future of workforce management isn’t about removing the human element. It’s about giving workforce managers better tools, better signals, and better support — so you can focus on the work that really matters.
During a recent conversation with a group of WFM leaders at a conference, I listened as they swapped stories about the human side of this work. They weren’t talking about dashboards or staffing models. They were talking about people:
Rolling out new phone lines in Korea and Japan, and learning firsthand how customer behavior shifts across cultures.
Helping BPO teams across the world navigate AI-assisted cultural training to boost CSAT scores.
Moving entire support operations remote in the early days of COVID — right down to setting up internet connections for individual agents at home.
This will always be a human business. That’s not going away. But what can — and should — go away are the tedious, repetitive tasks that pull you away from leading.
That’s what AI unlocks:
Less firefighting.
More orchestration.
Less busywork.
More impact.
So no, your job isn’t going anywhere. But the most painful, reactive parts of it? Those are finally on their way out.
The future of WFM isn’t agent-free or manager-less. It’s you — with better tools, more time to think strategically, and a whole lot more fun.